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Growing against the trend by 90%! Tricyclic Automobile Company has made solid progress in its "Renewal and Departure, Shining Future" strategy

Category: Company News

Time: 2025-06-09

Summary: Amidst a relatively tense macroeconomic environment, Sanhuan Automobile Company, building on its significant year-on-year sales growth last year, continued to maintain a high momentum in the first five months of this year, achieving a 90% year-on-year sales increase.

Amidst a relatively tense macroeconomic environment, Sanhuan Automobile Company, building on its significant year-on-year sales growth last year, continued to maintain a high momentum in the first five months of this year, achieving a 90% year-on-year sales increase. This growth rate significantly outpaced the commercial vehicle industry, marking the best operating performance during the same period in recent years and demonstrating robust and abundant development momentum.


Over the past decade or so, Sanhuan Automobile has been struggling with persistently low sales, unclear strategic direction, insufficient employee confidence, and developmental difficulties. Since 2023, the group headquarters has provided strategic guidance, mobilized resources, and fully supported the reform and development of Sanhuan Automobile. It has clarified the leading position of complete vehicles within the group and implemented a series of significant measures to drive the automotive company towards transformation and development. Strategic Planning. On October 7, 2023, a business conference was organized in Shiyan City, attended by nearly 600 people including government leaders, dealers, service providers, customer representatives, and overseas partners. The conference officially launched the "Renewal and New Beginning, Shining Future" strategy and announced the development goal of building a "billion-yuan automotive company" in the next three to five years. Market Expansion. The group's complete vehicle operation department and marketing department have targeted the "major customers, exports, and special vehicle markets" to generate bulk orders for the automotive company. Team Restructuring. All cadres stood up in place, gave on-site speeches and competed for positions, with the judging panel scoring on-site and appointing the best candidates. This has restructured the new leadership team and key management personnel of the automotive company, stimulating team vitality.

After the establishment of the new team, we focused on the target market, strengthened sector management, implemented strategic transformation, and enhanced internal management. We achieved "stabilization and no further decline" in that year, and began to rebound significantly in 2024, achieving the best performance in recent years. In 2025, continuing the high-speed growth trend of the previous year, the overall sales volume nearly doubled, and it is expected to reach a new high for the whole year! Under the leadership of the new team, the current Sanhuan Automobile is marching towards becoming a billion-yuan vehicle enterprise, focusing on five major directions: "consolidating the fuel vehicle market, expanding overseas markets, stabilizing the special vehicle market, binding with domestic major customers, and fully attacking the new energy market", and pursuing four star visions: "becoming a new star in China's automotive industry, becoming a star in provincial and municipal industries, becoming a development star of Sanhuan Group, and emerging a group of future stars"!

At the cadre work report meeting of Sanhuan Automobile Company held on June 6th, Liu Taiyi, the Party Secretary and General Manager of Sanhuan Automobile Company, expressed his gratitude to the Group for its strong support and investment in the development of automobiles in recent years. The automobile company will unswervingly adhere to the leadership of the Group, follow the strategic concept of "Shining Future", accelerate its own growth and strengthening, truly play its leading role as a complete vehicle manufacturer, and make positive contributions to the internal industrial chain circulation of the Group as well as the development of the Group's physical industries in the province and the country.

Wang Hanrong, the president of the group, highly praised the automobile company for its "significant growth in key indicators, notable enhancement in social status, and remarkable increase in team achievement and sense of gain". He emphasized the need to follow up with success and achieve greater glory: demonstrate core status through strength, continuously improve scale, efficiency, growth rate, and leading role; strengthen industry position through growth rate to truly attract industry attention; lead team progress with ideas, and accelerate the achievement of new performance in automobiles.

From January to April this year, the commercial vehicle industry achieved production and sales of 1.41 million and 1.418 million vehicles respectively, marking an increase of 4.1% and 2% year-on-year. Why can Tricyclic Automobile outperform the market and navigate through the cycle with such a dazzling performance of "a 90% increase in sales"? The editor believes that there are three key factors.

1. Group effect. The group serves as the strongest backing for its member enterprises, capable of providing comprehensive support in terms of policies, resources, funds, talents, markets, and management! It is essential to firmly establish a sense of group unity, maintain a high degree of consistency in actions, and uncompromisingly implement the established strategy.

2. Strategic Guidance. Those who do not consider the overall situation cannot manage a specific area. Without a clear strategy, business operations will naturally be unstable. The overall guidance of the "Starshine Future" development plan and the specific quantification of the "55120" development goals thoroughly address the issues of lacking strategy and unclear direction, becoming a common vision that unites the entire enterprise.

3. Proactive and Promising. Over the past two to three years, the group and the automobile company have collaborated and taken the initiative, especially the automobile company itself, which has learned from its mistakes and made significant strides, achieving substantial growth for two consecutive years. This stands out in the context of the sluggish commercial vehicle industry and has been highly recognized by the group, local governments, and all sectors of society, fully demonstrating that "promising leads to position".

Keywords: Growing against the trend by 90%! Tricyclic Automobile Company has made solid progress in its "Renewal and Departure, Shining Future" strategy

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